Develop.
Build the foundation.
Talent development, performance environment, career planning and the right decisions before they become urgent.
Explore College & NIL01 / Our belief
The person behind the performanceWe develop talent. Manage careers. Protect interests. Create opportunities. And prepare athletes for what comes next.
Everything we do is built around one person: the athlete.
The framework
Connected. Coordinated. Athlete first.We connect expertise, people and support around the athlete — creating room to grow.
The
athlete
Highlight Athletes / Connected around you
Talent development, performance environment, career planning and the right decisions before they become urgent.
Explore College & NILRepresentation, contracts, opportunities, commercial growth and strategic support throughout the professional journey.
Explore RepresentationBrand, business, ventures and education prepare athletes for life beyond competition. That work starts during the active career.
Explore Athlete VenturesThe people behind Highlight Athletes
Highlight Athletes brings together experience from professional sport, athlete management, law, business and performance — creating a multidisciplinary perspective around the athlete.

Founder & CEO
Athlete Management & Strategy
Former professional athlete combining economics, sports management and international athlete representation.
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Lawyer, MLaw
Legal & Strategic Advisory
Lawyer with expertise across sport, business and the wider legal interests surrounding an athlete's career.
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BLaw
Legal & Sports Management
Legal professional with first-hand experience in competitive sport, athlete development and basketball organizations.
View profile07 / About
Highlight Athletes AG / MeilenHighlight Athletes AG is a Swiss-based, international sports management company. Our multisport approach combines athlete management, advisory, representation and business perspective — built around the athlete.
Our team and specialist network bring together experience in professional sport, coaching, sports management, law and economics. We coordinate appropriate specialists around the athlete’s needs.
Expertise
01 / Representation
Representation is more than negotiating the next contract. It is about making the right decisions at the right moments.
We plan careers with athletes and coaches.
We assess sporting opportunities against the career plan.
We support contract discussions and negotiations.
We help evaluate transfers, renewals and changes of role.
We consider career moves across borders.
We connect immediate decisions with long-term career development.
Clubs, sporting directors and general managers can contact HA about represented athletes and coaches.
02 / College & NIL
College / Name, image & likeness / Professional sportWe help athletes and families evaluate the US college pathway: sporting fit, education, development and relevant NIL opportunities. College coaches and recruiters can contact HA about athlete enquiries.
03 / Commercial
From sporting attention
to lasting brand capital.
We help athletes define their commercial positioning and evaluate brand partnerships, sponsorships and collaborations. Companies and business partners can approach HA to discuss a suitable athlete relationship.
We clarify what the athlete represents beyond performance.
We help build a consistent athlete identity.
We identify and evaluate potential athlete-brand collaborations.
We support the coordination of sponsorship opportunities.
We align visibility with the athlete’s positioning.
We consider commercial decisions beyond a single campaign.
Companies, brands and business partners can discuss athlete collaborations with HA.
04 / Athlete Ventures
Ideas / Enterprise / Enduring valueWe help athletes assess business ideas and opportunities during and after sport. We turn open questions about the concept, partners and responsibilities into a structured basis for the next decision.
Partnerships can create opportunity. Ventures can help athletes build their own businesses.
Discuss an ideaWe start planning beyond active sport before it ends.
We help evaluate business ideas and commercial projects.
We help turn an idea into a structured concept.
We coordinate appropriate independent specialists around the athlete’s needs.
We assess business commitments against the demands of the sporting career.
05 / Athlete Services
We coordinate practical and administrative matters around an athlete’s career. Career moves, information, responsibilities and specialist appointments need to stay aligned so the athlete can focus on performance and important decisions.
Specialist services are coordinated with appropriate third-party professionals.
Work with us
Representation, career decisions and the college pathway.
Representation and professional career management.
For clubs, sporting directors and GMs: discuss represented athletes and coaches.
Athlete enquiries and approved information for scouts, college coaches and recruiters.
Athlete collaborations for companies, brands and business partners.