Highlight Athletes — Athlete Management & Advisory. Based in Switzerland. Operating globally.

01 / Our belief

The person behind the performance

The athlete
is the
highlight.

HA / ATHLETE FIRST

We develop talent. Manage careers. Protect interests. Create opportunities. And prepare athletes for what comes next.

Everything we do is built around one person: the athlete.

The framework

Connected. Coordinated. Athlete first.

Built aroundthe athlete.

We connect expertise, people and support around the athlete — creating room to grow.

The
athlete

  • Athlete development
  • Performance development
  • Career planning
  • College pathway
  • NIL representation
  • Career management
  • Strategic guidance
  • Contract negotiation
  • Legal coordination
  • Brand development
  • Commercial partnerships
  • Athlete ventures
  • Business advisory
  • Financial coordination
  • Athlete services
  • Life after sport

Highlight Athletes / Connected around you

Development, management, brand and business building, protection and future opportunities progressively connect toward the athlete. Highlight Athletes coordinates the system. The athlete rises as the ecosystem assembles.
One athlete. A system built to elevate them.The athlete journey

The athlete journey

Throughout the career. Beyond competition.
01

Develop.

Build the foundation.

Talent development, performance environment, career planning and the right decisions before they become urgent.

Development / Performance / DirectionExplore College & NIL
02

Perform.

Navigate the career.

Representation, contracts, opportunities, commercial growth and strategic support throughout the professional journey.

Representation / Opportunity / Commercial growthExplore Representation
03

Beyond.

Build what lasts.

Brand, business, ventures and education prepare athletes for life beyond competition. That work starts during the active career.

Brand / Business / Life after sportExplore Athlete Ventures

07 / About

Highlight Athletes AG / Meilen

Based in
Switzerland.
Operating
globally.

Highlight Athletes AG is a Swiss-based, international sports management company. Our multisport approach combines athlete management, advisory, representation and business perspective — built around the athlete.

Our team and specialist network bring together experience in professional sport, coaching, sports management, law and economics. We coordinate appropriate specialists around the athlete’s needs.

Expertise

01 / Representation

Every moveshapes a career.

Representation is more than negotiating the next contract. It is about making the right decisions at the right moments.

  1. Career strategy

    We plan careers with athletes and coaches.

  2. Opportunity & market management

    We assess sporting opportunities against the career plan.

  3. Contract & negotiation support

    We support contract discussions and negotiations.

  4. Career decisions

    We help evaluate transfers, renewals and changes of role.

  5. International perspective

    We consider career moves across borders.

  6. Beyond the next contract

    We connect immediate decisions with long-term career development.

  7. For clubs & sporting directors

    Clubs, sporting directors and general managers can contact HA about represented athletes and coaches.

A career, considered as a whole.Discuss a career opportunity

02 / College & NIL

College / Name, image & likeness / Professional sport

From potentialto opportunity.

The next step belongs to a bigger plan.

We help athletes and families evaluate the US college pathway: sporting fit, education, development and relevant NIL opportunities. College coaches and recruiters can contact HA about athlete enquiries.

The college pathway
We look beyond the name of the college.
Opportunity evaluation
We help athletes and families compare college options.
Athlete positioning
We support clear professional athlete positioning.
Name, Image and Likeness
NIL means Name, Image and Likeness.
From college to the next level
We connect college decisions with the next career stage.
For athletes & families
Families are part of many important career decisions.
For college coaches & recruiters
College coaches, recruiters and scouts are welcome to contact HA.
Potential. Direction. Opportunity.Discuss your college pathway

03 / Commercial

Build valuebeyond performance.

From sporting attention
to lasting brand capital.

We help athletes define their commercial positioning and evaluate brand partnerships, sponsorships and collaborations. Companies and business partners can approach HA to discuss a suitable athlete relationship.

  • Athlete positioning

    We clarify what the athlete represents beyond performance.

  • Brand development

    We help build a consistent athlete identity.

  • Partnerships

    We identify and evaluate potential athlete-brand collaborations.

  • Sponsorship

    We support the coordination of sponsorship opportunities.

  • Content & visibility

    We align visibility with the athlete’s positioning.

  • Long-term value

    We consider commercial decisions beyond a single campaign.

  • Working with athletes

    Companies, brands and business partners can discuss athlete collaborations with HA.

04 / Athlete Ventures

Ideas / Enterprise / Enduring value

Building valuethat outlasts sport.

We help athletes assess business ideas and opportunities during and after sport. We turn open questions about the concept, partners and responsibilities into a structured basis for the next decision.

Partnerships can create opportunity. Ventures can help athletes build their own businesses.

Discuss an idea
01

Beyond sport

We start planning beyond active sport before it ends.

02

Business opportunities

We help evaluate business ideas and commercial projects.

03

From idea to structure

We help turn an idea into a structured concept.

04

The right specialists

We coordinate appropriate independent specialists around the athlete’s needs.

05

Long-term perspective

We assess business commitments against the demands of the sporting career.

05 / Athlete Services

One career.Many moving parts.

We coordinate practical and administrative matters around an athlete’s career. Career moves, information, responsibilities and specialist appointments need to stay aligned so the athlete can focus on performance and important decisions.

Career coordination
We keep career matters and responsibilities organized.
Relocation & transitions
We help coordinate practical matters around a career move.
Administrative coordination
We help organize career-related administrative processes.
Specialist network
We connect the athlete with appropriate independent specialists.
The athlete stays focused
The purpose is to reduce avoidable complexity around the athlete.

Specialist services are coordinated with appropriate third-party professionals.

Work with us

Work with us.