Commercial &Brand
We help athletes define their commercial positioning and evaluate brand partnerships, sponsorships and collaborations. Companies and business partners can approach HA to discuss a suitable athlete relationship.
Build value beyond performance.
Athlete positioning
We clarify what the athlete represents beyond performance. Values, personality, ambitions and public presence provide the basis for choosing relevant commercial opportunities rather than relying on follower count.
Brand development
We help build a consistent athlete identity. Communication and commercial choices should reflect the athlete’s own voice and support the direction of their career.
Partnerships
We identify and evaluate potential athlete-brand collaborations. The purpose, audience, expectations and fit should make sense for both the athlete and the company.
Sponsorship
We support the coordination of sponsorship opportunities. We help clarify the scope, responsibilities, timing and commercial terms, involving relevant specialists when their expertise is needed.
Content & visibility
We align visibility with the athlete’s positioning. Content and communication should serve a clear purpose and fit around sporting commitments, rather than create attention for its own sake.
Long-term value
We consider commercial decisions beyond a single campaign. A partnership should support the athlete’s direction during active sport and leave room for opportunities after competition.
Working with athletes
Companies, brands and business partners can discuss athlete collaborations with HA. Share the purpose of your project and the type of relationship you are considering; we help assess fit and coordinate the relevant conversations.